Our Clases
Weekday:

Time: 9am - 2pm

Duration

4 Weeks

Weekend:

Time: 10am - 4pm

Duration

4 Weeks

Course Fee:

₦100,000

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Become a Globally Recognized Highly Paid and Sought-After Digital Marketer that actually makes money, gets a well-paid job and boost any business sales and awareness faster!

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing training is perfect for you. our programme in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.

For Whom:

  • Everyone working in a supervisory position
  • Graduates
  • Anyone looking to pursue a career in digital marketing
  • IT Managers
  • Business owners
  • Senior Management
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Marketing Executives
  • Managers
  • Course Content
    Introduction to Digital Marketing

  • Principles of Digital Marketing
  • Developing Objectives
  • Digital Research
  • Cultural Research
  • Connecting with the Customer
  • Content Marketing

  • Concepts & Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating & Curating Content
  • Publishing & Distributing Content
  • Metrics & Performance
  • Social Media Marketing

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience & Campaign Insights


  • Search Engine Optimization (SEO)

  • SEO Fundamentals
  • SEO & Business Objectives
  • Keywords
  • SEO Content Plan
  • Search Ranking
  • SEO Performance
  • Paid Search (PPC) using Google Ads

  • Fundamentals of Paid Search
  • Google Ads
  • Search Campaign Management
  • Search Campaign Measurement
  • Display & Video Advertising

  • Fundamentals of Display & Video Advertising
  • YouTube
  • Google Display Network
  • Ad Formats
  • Video Campaigns
  • Measurement and Optimization


  • Email Marketing

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Testing and Optimizing
  • Marketing Automation
  • Website Optimization

  • Web Design and Website Optimization
  • Websites Design Principles & Website Copy
  • User-Centered Design
  • Website Optimization
  • Website Metrics
  • Analytics with Google Analytics

  • Web Analytics Fundamentals
  • Configuring a Google Analytics Account
  • Setting Goals
  • Monitoring Campaigns
  • Analyzing & Recording Data


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